You get the most thorough cleaning ever or it’s free.
In my business, I often include several bonuses for immediate ordering. In the newsletter business, it’s common to offer a whole slew of free reports to get people to order right now.
The OFFER is often part and parcel with the big, bold promise. Little things like OFFERING PAYMENTS, the name of the free bonus you offer, the name of the product, the free bonuses given with purchase, the discounts, the incentives, the premiums, the offer of a free examination, a free trial, first one free, two-fer – ALL these methods can have a dramatic effect on your sales.
Here's a way you can use the
offer
to boost profits
Use a dramatic free offer just to get people to try your service
A MAID SERVICE could offer:
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Step Three: 8 killer ways to create URGENCY and prevent potential customers from sitting there doing nothing |
To snag the most sales you can, you need to create an unquenchable sense of urgency.
You must give your customers a reason to act NOW! Discounted prices, extra bonuses… but always have a good, valid reason for what you are doing or you will lose credibility.
If you give a discount to the first 7 people just because you feel like it, you will lose credibility and it won’t be as effective.
I once wrote a sales letter offering a huge discount to anyone who bought in the next 72 hours. What was the reasoning behind that? Well my CPA didn’t communicate to me that I had franchise taxes due until three days before hand!
So that’s the reason I used. I owed a huge amount of taxes and didn’t want to pull the money out of savings. So I raised some extra cash by giving the discount. And it worked like a charm.
Think about that: if you offer digitally-delivered information products, you can discount the price pretty substantially and still raise good money. There are no production costs. (Or they're at least extremely low)
8 Killer Ways To Create A Sense Of Urgency And Generate
A Surge Of Excited Customers Anxious And Ready To
Jump On The Opportunity To Buy Your Product
1) “Limited run” – If for some reason you are only manufacturing
a certain amount of products, say so. And let your customers in on the reason why. This can create a frenzy of people who are fighting for that last spot.
This is good for packages where you wouldn't want to distribute too many so the market doesn't become saturated too fast. Reprint rights packages for example.
Just say that you only manufactured X number of products for Y reason,
and they will be sold on a first come, first serve basis.
2) “Time deadline” – You could offer a discounted price or a special
bonus to all people who order before a certain time period.
“…and if you order before midnight tonight,
you also get __________.”
Now you need to always be true to the exact time or date of the deadline
that you give. If you don’t, you’ll lose credibility.
3) “Your time” – You could offer a free 15 minute consultation, a free critique of your customer’s work, a free email voucher -- something
FREE that includes an opportunity to work one-on-one with you -- to the first X number of people to buy.
As a reason for doing so, you could say something like “I don’t have the capacity to work with any more than 10 people. I’m just one person.
More would be too much… etc…”
That's a true statement. You can't do 1,000 15 minute consultations!
4) “Damaged merchandise” – A successful way to kill two birds with one stone is to offer any returned or damaged merchandise for sale at a discounted price.
Of course make sure the products are still fully usable, but just be sure to say that there may be minor imperfections
(bent pages, highlighted passages, etc…).
You clear out your damaged inventory and they get your product at a discount. It’s a win-win situation.
5) “Intro class” – I’ve always personally liked the idea of an intro course to show me the ropes of a new product. You could offer a free intro conference call if you order before X date
6) “Stack on the bonuses!” – This is pretty much the same as the time deadline method, but it’s way more dramatic.
A man named Wright Thurston is one of the top platform speakers in the world. And I saw him give the most incredible sales pitch. It was awe-inspiring! He just kept stacking more and more bonuses
on top and lowering the price.
By the end he was so frantic, talking so fast, so out of breath, and had so many products in his arms I thought he was going to pass out and fall over!
Just keep stacking on the bonuses and dropping the price but only give the incredible deal to the people who order by X date or X time. Make them act IMMEDIATELY!
7) “Multi-Pay” – This is really effective, especially for the bigger
ticket products. Say something like “If you order by midnight tonight,
you can pay the $1,500 price in three installments of $500 per month!” And then add, “And if you decide to pay the whole price up front, we will knock off $203 and you’ll only pay $1,297!”
So offer the multi-pay for a limited time, but give them an incentive to pay for it all up front by discounting the price even more.
Many people have financial troubles as well, so it also helps to offer charging multiple credit cards. Many people have $300 remaining credit
on one card, only $70 on another, etc... If you allow them to separate
your product cost between multiple cards, it will boost sales.
8) “Price Increase” – Most people love to save a buck or two. And a way to capitalize on this is to up the price at stated time intervals.
Maybe increase the price by a dollar every hour for 2 days. Or every 2 days the price goes up a hundred bucks (on a big ticket).
No one wants to pay more for a product than they have to. This can really encourage people to buy sooner rather than later. It can also knock the fence sitters onto your side.
Urgency can be really effective if the limited offer is just for ONE, specific group of people. For example - your customers only. Or the offer could be for JUST members of your private site. Don’t give the same offer to everybody all the time. Periodically create offers just for individual groups.
