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The
Money Secret:
"How I make an extra $5,000 to $13,000
cash bonus anytime I want in only a
few hours via Internet marketing"
I
was only in the eighth grade.
Imagine
this tall, scraggly, angular kid with thick-rimmed, Buddy-Holly
style glasses standing in front of a Boy Scout troop numbering 200
or more...
...Doing
magic tricks.
It
blows my mind to think about it now. You see, it all started with
a dumb little classified ad I ran in the local paper (my first direct
response ad).
"Magic
is my thing. I do it for birthday parties. Free. Call xxx-xxxx."
Yes,
when I started, my parties were free. But I made up this goofy index
card with spots on the outside, and my name and phone number on
the inside.
I
gave one to every kid at my parties and showed them how to do a
trick with the spots on the outside. They held onto it...and before
I knew it, my phone was ringing off the hook, and little-old-seventh-grader-me
was charging $10.00 for birthday parties (a tidy sum for a seventh
grader at the time).
Go
forward one year. My phone rings. Next thing I know, I'm standing
in front of a BIG Boy Scout troop doing my thing.
Hidden
in this story is the greatest marketing secret in the world.
You
can use it immediately for big profits in your business –
regardless of what you sell or who you sell to.
Here
are nine things this secret can do for you:
- Give
you a steady flow of highly receptive prospects to sell your product
or service to...without spending much money.
- Bring
a flood of business into a retail store
- Inject
a surge of instant cash flow into your business
- Raise
money for charities, associations and organizations
- Eliminate
the need for cold call selling
- Dramatically
boost attendance at meetings
- Launch
a new business on a shoestring budget
- Boost
your closing ratio from 20% to 80%
- And
much, much more.
Introducing
The Unstoppable Power Of Endorsement
Endorsement
means that a business, association, organization or someone other
than yourself puts their stamp of approval on you, your products
and services, your ideas or your company.
In
my Amazing Formula That Sells Products
Like Crazy, I introduced you to Walter "Itsy Bitsy" Hailey
and Steve Anderson (head honcho at Walter's company, Planned Marketing).
Walter
and Steve call this "overhear psychology"...which means that people
attribute more credibility to statements made by a third party than
those made directly by you.
My
magic show business boomed because I used the power of endorsement
(at a very basic, rudimentary level). When the kids got home, they
raved to their parents about the show. Their parents, in turn, called
the host or hostess and asked about my mystical talents. Before
long, my phone would ring with another booking.
Of
course, it helped that the kids took home my magic trick, so my
name and phone number were instantly available.
Here's
why I call this the greatest marketing secret in the world . . .
1.
One of the biggest selling challenges you face is that people
don't believe what you say. Think about it. Every week on TV
we see stories about companies ripping the public off. Our potential
customers are scared they're going to be the next victim telling
a sob story on TV.
That's
why they often doubt that your product or service will perform as
promised.
But
when a credible person or organization endorses you or your products
and services, your prospects set aside their distrust and listen
openly to what you have to say. While you don't have a guaranteed
sale, your odds of success certainly skyrocket.
Elsewhere,
I've told you how Walter Hailey increased his ratio of converting
prospects to sales from 20% to 80% using the endorsement method.
While every business has its own numbers, you'll no doubt experience
profound results using this method.
You
have two choices: You can sell the easy way or the hard way. The
hard way is approaching prospects who don't know or trust you. The
easy way is getting others to introduce you to their own
customers who know and love them, and therefore, by association,
know and love you.
Here's
why . . .
You've
heard the expression, "guilt by association." This puts a new twist
on that saying, "credibility by association."
2.
Obtaining new customers through traditional advertising (or even
direct mail) puts a big fat hole in your wallet. If you're uncommonly
fortunate, you'll make a profit on your first sale to a customer
you snag through advertising. If you're average, you'll break even
or lose money.
To
make a profit, you count on repeat sales and referrals, which limits
your growth because you have to first recoup your advertising outlay
before re-investing your profits. In short, you're stuck in a cash
flow crunch while waiting to recoup your advertising dollars.
If
you're new in business, the picture looks even dimmer. You have
bills to pay. If you have to wait for repeat business, you may not
be IN business to reap the rewards.
Before
the clock strikes 12, you're broke. But what if there were a way
to turn the tables and greatly increase the odds of making a profit
up front? First of all, you'd have a gigantic advantage over
competitors who are stuck in the cash flow rut. Second, you'd
be able to expand more rapidly. Third, you'd have a cushion
to absorb the cost of occasional bad judgment without putting yourself
in a bind.
Let's
be realistic. Everyone in business makes mistakes. And if you don't
have a profit cushion to fall back on, the uncomfortable thump can
leave you wishing you were still working at a "real" job.
Not
so with endorsements. You can almost instantaneously access a slew
of prospects in a single mailing with maximum credibility. Let's
say a business has 5,000 active customers. How long would it take
you to acquire that many customers through traditional advertising?
If you convert 20% of your leads or prospects to sales, that means
you'd first have to generate 25,000 ad responses. My friends, that
requires a substantial investment.
In
contrast, consider this: When you joint venture with a business
with 5,000 customers, you get to access those customers ALL AT ONCE.
You don't have to advertise for a year or two to get that many customers.
And your cash investment is zero. I'll repeat that...
Your
Up Front Cash Investment To Reach
5,000 Customers Is Zero!
Please
understand, you have to tailor these numbers to fit the business
you're in. If you sell to wholesalers, it may be that getting introduced
on a favorable basis to 10, 50 or 100 new accounts translates into
big bucks for you.
If
you're a mail-order company, a list of 5,000 customers may not mean
diddle to you. However, an endorsement to 50,000 or 100,000 multiple
buyers might stir your blood.
Take
what I'm saying, use your creativity and apply it to your own situation.
If you're thinking, "my business is different," stop right now!
That's a total cop out. I promise you, when you put your mind to
it, you'll find ways to apply this to your industry.
3.
Prospecting is the lifeblood of any business.
There's
only one business in the world: Generating prospects, converting
those to customers, and selling again on a repeat basis.
That's
it.
And
lead generation is the place where most businesses trip up.
It
breaks my heart to see people get involved in business opportunities
without having a way to locate new prospects. I don't care if you're
selling web sites, network marketing companies, insurance, cars,
dental care, psychotherapy, massage or anything else in the world.
Fact
is, if you don't have a reliable, predictable, systematic way to
generate new prospects, you don't have a viable business.
If
that describes you, don't worry. In the balance of this issue, I'm
going to show you exactly what to do and how to do it. Follow my
instructions, and this won't be a problem for you anymore. So let's
jump right in and discuss how to use the direct mail endorsement.
The
principle is simple. You write a hard-hitting sales letter (or lead
generation letter) about your product, idea or service. Then you
locate businesses who sell to your target market, i.e. the people
or companies you've identified who are most likely to purchase from
you.
You
ask the owners to send the sales gem to their customer list along
with a cover letter typed on their company stationary. The letter
introduces you, tells the benefits of your products or services,
and urges the readers to peruse the enclosed sales letter.
In
exchange for this endorsement, the host business receives a percentage
of gross sales or the net profits. How much?
A
good starting point might be 9% of gross sales or 25% of net profits.
That said, I've had friends do exceedingly well splitting the profits
50/50 on a high margin product.
If
you have the opportunity, it's a nice touch to first let the business
owners sample your stuff. That way the cover letter can tout the
amazing results they obtained firsthand (nothing beats personal
testimonials). . . and explain why they're bothering to endorse
you.
Usually
the reasoning goes something like this, "After experiencing these
results, I realized I would be doing you a distinct and profound
disservice if I didn't share my discovery with you and negotiate
a special offer on your behalf."
See
the logic? Instead of being perceived as a letter hawking a new
widget, you frame it as performing a valuable service for the customers.
It's
important that your customers see you as extending a special offer
not available to regular purchasers. You reinforce this idea by
juicing up the offer with extra value such as: additional bonuses,
an extended guarantee, a special price or other additional benefits
the average buyer doesn't receive.
The
reason you make this endorsement in a cover letter rather than in
the primary sales letter is you can save money by printing the main
sales letter in bulk -- and printing custom cover letters as needed.
Then, you mail the whole kit in the company's envelopes, so your
information will leap out like a neon sign in the mailbox! Why go
to all this trouble? Because of . . .
The
Little Understood Fact That
Makes Endorsed Mailings
200%-600% more Profitable
The
response you receive on an endorsed mailing often dwarfs the response
to lists you "rent" from commercial mailing list brokers by a factor
of 2 to 6 times.
How
much money you pocket from your mailings depends on the quality
of the relationship between the endorsing business and their customers.
If the customers buy a staple item and tend not to repeat, the endorsement
won't carry near the weight as one to customers who spend a substantial
amount of money frequently.
Because
of this, you'll want to test your letter to 4 or 5 lists in small
quantities before you invest significant money in your mailings.
What's
a good test quantity? It depends on your budget and the size of
the lists. Big mail-order companies send out 100,000 pieces sometimes
to test complex variations of letters, offers and lists.
I
recommend you follow a timeless marketing maxim: Never gamble more
on a mailing than you can afford to lose.
If
the total list is only 5,000, then mail 500 or 1,000. If it's 1,000
then mail 100 or so.
In
the latter case, your test won't be scientific, but if several lists
receive no responses (or only one) while others get 3, 4, or more,
that tells you something.
The
point is: Test the waters before you jump in with both feet. Use
your common sense and you'll do fine.
Here's
How You Can Locate
Businesses To Do Endorsed Mailings For You
OK,
you're sold on the idea of doing joint venture mailings. How do
you get started? Ask this question: What else do your customers
buy and who else do they buy it from? Look through the trade publications,
newsletters and magazines they read. Talk to your customers and
find out who they buy from that they really respect and trust.
Keep
your eyes and ears open for businesses with the same target market
as yours and a non-competitive product. While you can do joint ventures
with direct competitors by selling to the prospects they couldn't
convert, your first time or two out, keep it simple by doing deals
with non-competitors.
Your
ideal endorser sells products or services in the same price range
as yours to virtually identical customers on a long term repeat
basis. Naturally, if you can't find the ideal host, you'll have
to go with the closest thing you can find.
By
the way, let's see what you're learning so far. What's the number
one best method of approaching a potential host? If you answered
"direct introduction from someone the potential host knows and respects,"
give yourself a pat on the back and 10 brownie points. You're a
fast learner!
If
your missed the answer (or were clue-less!), keep reading...you'll
catch on in a jiffy.
Three
Intriguing Twists You Can Use
To Extract Extra Chunks of Cash
From Small Lists
What
if you sell to a specialized market and the lists you have access
to on an endorsed basis are small? What then?
Here
are several twists on the theme we're developing:
Twist
One: Mail a sequence of letters, not just one. Send follow
up letters several weeks apart until they're no longer profitable.
You don't have to write completely new letters for this. You can
just use a different headline and begin by referring to the prior
letter(s).
Here's
one proven technique: Stamp in red at the top of the first page
"second notice," "third notice," and so on. Perhaps the first letter
escaped attention, but the second or third notice makes the prospect
wake up and dive in.
Twist
two: Follow up your mailings with phone calls. You'll usually
find a number of people who say, "I'm glad you called. I've been
meaning to call (send in money, or whatever)"
Twist
Three: Instead of going for a big sale, ask for a small
trial commitment or a request for additional information.
When
you have a limited number of prospects to work with from the beginning,
every one is worth gold, so you want to skim as many off the top
as possible. You do this is by asking for an easy, low-threat action.
Here
are examples for different businesses:
Dentist:
Come in, meet the dentist and receive a free plaque-elimination
kit, a new handy flossing tool and a free report called, "How To
Have A Gorgeous Smile On A Shoestring Budget."
Massage
Therapist: Call for a free report, "The Seven Myths About Massage...And
The Little-Known Relaxation Tool You Can Use At Home." Plus, drop
by any of 5 locations and receive a free neck massage."
Moving
Service: Free moving supplies when you call for a price quote.
Roofing
Contractor: Free automobile windshield sunshade with roofing
estimate.
Advertising
Salesperson: Free Idea Kit.
New
Super Duper Gizmo: Free demonstration.
If
the lists you have access to are limited in size, these tips will
put a lot of extra cash in your bank account. Now let's look at
a way to blend this principle with marketing on the web:
Of
course, endorsed mailings aren't the only way to cash in on this
principle. Here's another
Add
New Punch
To The Personal Introduction
If
you've ever had any sales training whatsoever, you've had it drilled
into your head to ask everyone, "who do you know that might benefit
from this product?"
It's
the traditional technique for obtaining referrals.
The
glitch with asking the "who do you know" question is people often
feel uncomfortable making referrals to their friends or business
associates.
As
a result, you often find that customers go blank and can't think
of anyone to refer you to, or can only come up with a few names.
That
means we're back to running ads or doing something else to drum
up more leads. Not the worst thing in the world, but let's see if
we can come up with something better.
Alternative
number one: The free newsletter
Publish
a newsletter quarterly, every other month or even monthly. Keep
it simple. Front and back of one or two 8 ½" x 11" sheets is fine.
Fill
it with interesting, problem-solving articles and show readers how
to get the end results and benefits they want. Do NOT make the newsletter
an extended advertisement for your products and services.
Instead,
with each issue mail a sales letter or flyer on a different color
paper from the newsletter about a special offer for subscribers
only on one of your products or services.
Tell
new customers about the free newsletter and ask if they know anyone
you should put on the mailing list. Get names, addresses and phone
numbers. Mail a sample issue to each person with a cover letter
(or a brief note on a yellow sticky) signed by the referring person.
Next, call and ask if they'd like to continue receiving it.
Your
sales letters will generate inbound calls before you know it. And,
after mailing 2 or 3 issues, you can further pursue business by
following up with phone calls.
What's
more, because your newsletters enhance your credibility by showcasing
you or your company's expertise, you'll find you turn a higher percentage
of leads to sales.
Can
you see the genius of this method? Your customers will feel ten
times more comfortable helping their friends and business associates
get on the mailing list for a valuable, helpful, informative newsletter
than they will just giving you referrals directly. The end result
is you get many times the referrals with less effort.
The
only disadvantage of this approach is that, if you're publishing
your newsletter quarterly or every other month, it takes awhile
to turn your efforts into money.
So
if you're in a hurry for business, let's look at ...
Alternative
number two: The Gift Sample
This
technique is so slick, I probably should charge you extra money
just to tell you about it. But no my faithful subscribers, I won't
do that to you. Just because you had the guts to read my newsletter
and expand your thinking, I'm giving you this one no-holds-barred.
Here it is:
Have
your customers give a sample or trial of your product or service
as a gift to their friends or business associates. For example:
- Piano
teacher: Piano lessons
- Massage
therapist: Back massage
- Financial
planner: Book, service, or evaluation
- Psychologist:
One or two sessions
- Golf
course: Three month memberships
- Newsletter:
Three or six month subscription
The
Subtle But Extremely Important
Secret That Makes The Gift Method Work
If
you go around giving away free stuff, people probably won't value
what they're receiving. "If it's free, it can't be that good," the
logic goes. At best, they're suspicious of the free goods or services,
and they're waiting to find out what the catch is.
So
do NOT offer your products or services for free. Instead, let your
customers give your goodies to their friends or business associates.
They
should say something like this: "We were so impressed by this product
(or service) we decided to purchase an introductory session, membership
(or trial whatever) and gift it to you."
This
makes the sponsor look like a very generous and caring person. And
it prevents the recipient from going through the mental de-valuation
that occurs with some free offers.
In
other words, it's a sophisticated way of giving away free services
or products without lowering their value.
For
integrity sake, you may want to have the customers pay you a token
fee for a block of gift certificates, so they can legitimately say
they purchased the widget.
Alternative
number three: The Vendor/Supplier Angle
This
is beautiful. I touched on it last issue. But it's so important,
I want to re-emphasize it again. As an illustration, let me give
an example for people who sell web site design.
Here's
the point: Once you sell a business your widget-
whether it's a web site, a phone system, a training seminar, insurance
or anything else in the world -- you have the most powerful marketing
channel in the world available to you ... a natural economic chain
to vendors and suppliers and customers.
So,
in the case of web site designers, once they sell a web site to
one business, all they have to do is ask for an introduction to
their vendors, suppliers and customers. Then, each of those businesses
has its own network of vendors, suppliers and customers. The chain
never stops.
As
you can see, you don't have to have a zillion contacts to make this
method work. All you need are several businesses that will give
you an entree to their network, and you can be set for a long, long
time.
So
what are you waiting for? Get started today!
Alternative
number four: Referral generation tools
There's
a really neat book you need to buy. It's called How to Generate
Word of Mouth Advertising: 101 Easy and Inexpensive Ways To Promote
Your Business by Godfrey Harris with Gregrey Harris.
This
books shows you how to generate referrals using a wide assortment
of clever ideas such as: Overseas Christmas cards, matchbooks turned
into scratch-books, double postcards, phone cards, two-fer offers,
surprise rebates, double message cards, lottery tickets, client
give-aways, screen savers, customer award program, voucher certificates,
passports for services, and much more.
The
Greatest Marketing Secret
On The Internet
The
basic principle I just described can be used on the Internet as
well as off. It's a principle more than a method. For example, you
can offer a sample gift just as easily (in fact, it's easier) through
email as you can through direct mail.
The
concept is to use endorsements to build your business. Everyone
knows that the best leads or prospects come from referrals. But
let's say someone with an ezine list of 5,000 subscribers endorses
your product to their entire list. Isn't that the equivalent of
getting 5,000 referrals?
Of
course it is. Now, you might be wondering what leverage you have
to get someone to endorse your product to their list. The answer
is to sign up for an associates tracking system where you can track
sales and pay commissions. Check out: http://www.marketingtips.com/assoctrac.html
Whether
you market online or off, you need to leverage all your efforts
as much as possible. By tapping into the relationship other people
have with their customers, you're able to do this.
Now,
I don't want to make it sound like easy street. Arranging joint
ventures can be time consuming. People are not always eager to allow
you to access their customer list. I don't want to gloss over these
issues.
List
owners are worried about making their customers unhappy. You have
to prove you have a terrific product and that you'll indeed deliver
it to every buyer.
That's
one of the nice things about delivering digital products. It happens
instantly so there are no concerns about shipping. The other concern
people have is about getting paid. How do they know you're going
to pay them.
It's
incumbent on you to develop a relationship, present yourself in
a professional manner, provide references and do whatever is necessary
to establish trust.
The
best thing I can tell you is this: If you're persistent and determined,
if you present yourself professionally, if you're determined to
create win/win deals, if you're sensitive to the needs of others
as well as yourself, if you're willing to think outside the box,
you can make these joint ventures happen.
The
best books in the world about networking are written by Thomas Stanley.
If you're a serious student and really want to learn some turbo-charged
techniques of getting endorsed by power players, read Networking
With The Affluent and Marketing To The Affluent by Thomas
Stanley.
How
I make an extra $5,000 to $13,000 cash bonus
anytime I want in only a few hours via
Internet marketing
Here
is a simple little method you can use anytime you need money.
For
example, this week I've made $6350.00 with it so far. I'll show
you in this article exactly how I made that money.
Last
month I made $13,000 in 2 week using it.It's so simple, it's almost
laughable, as most of my marketing methods are. Of course, those
results are not guaranteed and are not necessarily representative
of what the average person makes who use this formula.
Here
is my fast cash promotion method. It's only two steps.
Step
One: Compile an "opt-in" list
Step
Two: Email my offer to your opt-in list
If
you don't already have an opt-in list, then obviously this won't
be a fast cash method for you. First you have to compile your opt-in
list. I teach my students a number of simple, easy methods for doing
this.
By
the way, if you aren't familiar with the term, "opt-in" list, it
refers to a mailing list that people specifically and deliberately
subscribe to.
In
other words, they give you permission to send them emails. Sending
unsolicited emails is a gigantic "no-no." Now, if you do already
have a list of people who have specifically given you permission
to email them, then you need a product to endorse.
Here
are a few things to look for:
1.
A 30% to 50% profit margin.
2. At least a $30 pay out (and preferably more).
3. A proven email sales letter you can use.
4. A reputable company that you know will deliver the products you
sell.
To
help my associates make money, I pay out a 60% commission on The
Amazing Formula That Sells Products Like Crazy. That is $40.20
per sale.
The
key to making sales to your list is the endorsement letter. You
must preface the sales letter with reasons why you're endorsing
that particular product. The folks on your list trust you, and will
listen to your opinion about the product.
You
don't have to write anything fancy. Just include a note that explains
why the product you're endorsing deserves their attention and how
it will benefit them.
For
example:
Here
is the email that has made me over 6 grand this week. I sent it
to my customer list. I prefer shorter emails but this one needed
more explanation.
"Dear
<first name>
I'd
like to introduce you to a friend of mine who has helped me make
a small fortune.
His
name is Jonathan Mizel. And he has a legitimate genius IQ.
He
works with companies such as these on Internet marketing projects.
*
Intel
* MyPoints
* OnHealth
* Microsoft
* MotherNature.com
These
companies are raking in huge bucks (and I do mean huge)using a method
called "per transaction" marketing.
And
Jonathan is smack dab in the middle of this ultra-hot method.
He
can show you how companies are growing from scratch to zillions
in sales in remarkably short periods of time using "per transaction"
marketing.
It's
the only method I know that allows you to ramp up from small volume
to large volume almost overnight -- without spending one freakin'
dime on advertising!
That
means your potential profits have almost no limit and the money
you risk to get that payoff is quite small if you already have products
and a web site.
You
don't have to be Microsoft to use his methods. They work for small,
medium and large companies alike.
Not
that you'll become the next Microsoft or an overnight millionaire.
But Jonathan does use his methods with people and companies in those
categories.
To
my knowledge, Jonathan is the only person explaining the magic of
"per transaction" marketing in a format where you can actually apply
it to your business tomorrow morning.
It's
something that Jonathan found out by working "hands on" with the
big corporations. This IS what the serious Internet marketing companies
are doing because you can scale up from small to giant volume in
a flash.
Ezine
ads and other methods are great for getting started. But how are
you ever going to get the VOLUME that hauls in big bucks -- without
spending a fortune on advertising?
That's
what Jonathan shows you...
One
last thing: You may not be able to tell it from the sound of his
sales letter, but his product is NOTHING like mine.
He
covers totally different types of information than yours truly.
While per transaction marketing is not new, Jonathan's insights
and insider info on how companies are exploding with this method
is hot and new.
That's
why I felt a duty and an obligation to introduce you to my good
friend and one of the most astonishing marketers I know who has
been publishing his newsletter since before the World Wide Web even
existed.
With
great pleasure, I introduce you to the unmatched genius of Jonathan
Mizel.
Please
go to: http://www.cyberwave.com/products/AP1328/index.html
AOL
users click here
Best
wishes,
Marlon
Sanders
higherresponse.com
yourownproducts.com"
How
do you send out an email like that? I like two products:
One:
http://www.email-solutions.com/higher-response
A great product for beginners that comes with an A to Z how to manual.
Two:
http://www.mailking.com/
I use Mail King because it allows me to put a name in the subject
field of the email. But it did take awhile for me to figure out
how to use it.
Format
your email letter in a text editor such as text pad and place a
hard return at or before 65 characters on a line. This prevents
your email from wrapping and looking like garbage when it arrives
in your customer's email box.
When
you do your mailing, expect .5% of the list to buy. However, the
true answer is that you'll know your response rate a week after
you email your sales letter. The bulk of your responses will come
in within 72 hours.
Follow
this simple two-step formula and you can create money out of thin
air anytime you need it.
******************************************
Marlon
Sanders is author of The
Amazing Formula That Sells Like Crazy and How to Create Your Own Products
In A Flash.
For
an in-depth look at the formula presented in this reeport, visit
Marlon's web site at: http://www.amazingformula.com
Marlon
has spoken at over 120, $3,000 one-day marketing seminars and commands $1000 an hour for consulting. His reseller program for
The Amazing Formula is one of the top-ranked systems on the Internet.
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